Pernod Ricard has announced the successful completion of the sale of its portfolio of strategic international wines to Australian Wine Holdco Limited (AWL), effective as of 30 April 2025.

The Famous Grouse has launched a global ad campaign encouraging viewers to focus on “occasions and the outdoors”.

Australia: Stolichnaya has signed a five-year distribution deal with island2island Beverage Company.

Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.

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Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal Crystalgold.

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